Unique patented GEOX- technology is based on a revolutionary idea that takes under consideration all aspects of health and comfort and that turned the footwear business upside down.
The originality of this technology lies in its membrane that is made of special micro-porous material that absorbs moist (sweat) and allows it to come out through the holes in the sole in a form of a steam. At the same time, the shoes are waterproof. This process is possible because the pores of the membrane are bigger than steam molecules but much smaller than water drops. Thus your feet always stay dry, both when it is raining and when it is hot. Name GEOX consists of two parts: "geo" – a Greek word for “earth” and an "x" – a symbol of technology. GEOX’s slogan “shoes that breathe” is used all over the world and is the embodiment of the best traditions of Italian fashion and high technology.
GEOX represents a brand-new approach to retail. As soon as customers cross the threshold of a GEOX store, they breathe, see and absorb the values which inspire our corporate design philosophy and mission day by day, gaining insight into our immense motivation to constantly improve quality and performance. Our ultimate goal is to achieve day-to-day excellence, not only in terms of what our customers wear but also in terms of real coherence between urban life and the ethics of sustainability.