adidas is one of the global leaders in the sporting goods industry and offers a broad portfolio of products. adidas operates in two main retail directions, which allows to provide different segments of consumers with goods satisfying their individual needs and desires: Sport Performance (leading technologies) and Sport Style (Fashion Group [SLVR Label and Y-3] and Originals).
adidas key categories in production and marketing are: football, training, running, basketball, as well as casual fashion wear line Originals. adidas philosophy is expressed in the motto “Impossible is nothing”, which is also a keynote for all communications campaigns of the brand.
adidas has partnerships with football clubs such as Real, Madrid, Milan, Liverpool, Chelsea, Bayern, and football federations of Spain, Germany, Russia, Ukraine, Argentina, Greece, and Mexico. adidas is also a long-term partner of FIFA and UEFA. adidas is part of adidas Group companies, along with Reebok, TaylorMade-adidas Golf and Rockport brands. The company HQ is located in Herzogenaurach, Germany.